Enterprise life cycle and channel innovation strategies- how the modern combination of channels and traditional channels-.docVIP

 PAGE \* MERGEFORMAT 13 Enterprise life cycle and channel innovation strategies: how the modern combination of channels and traditional channels? Businesses and organisms, like the existence of illness and death, rise and fall of the life cycle. Is generally believed that the life cycle from start-up period or - peak - plateau - ebb period or period of re-constituted. Corporate life cycle, there are many reasons, but we often notice that one of the key reason is that marketing channels has not been with the firm’s strategic objectives and changes in market conditions change; essence, the life cycle is an objective existence However, if the enterprise’s life cycle changes within the appropriate channels, companies tend to get more long-term competitiveness. In today’s China market, due to modern channels and traditional channels of the counter-balance the development of commercial activities constitute the mainstream, therefore, how companies in their own life cycle, in modern channels and traditional channels to mix their own channels between the model, constitutes a key element of channel change. The life cycle of the enterprise within the channel changes, in modern channels and traditional channels to mix between the key to solve two issues: the timing of the channels to change and how to change channels. 1, in the corporate life cycle, the timing of the channel changes Marketing channels for companies to grasp the time for change is very important. Change and stability has always been a unified opposition, the contradictions and can not maintain a stable basis for change, or after the change can not achieve a steady state, these two cases, for enterprises, are very dangerous. In order to strike a balance between stability and change, the key is to seize the time for change. Pairs of channels and fast and accurate performance appraisal is to grasp the timing of channel change in an effective manner. Channel performance refers to the cost consideration,