Enterprises must create a new category of furniture.docVIP

 PAGE \* MERGEFORMAT 6 Enterprises must create a new category of furniture From the CCTV channels appear more and more furniture advertising point of view, China From EMKT. furniture industry increasing emphasis on brand promotion. Furniture at the CCTV and other media companies are investing over 10 million in advertising, through various means efforts to build the brand, because there are high value-added brand furniture industry is bigger and stronger the right way. Furniture, brand-building business has been incorporated into the development of furniture industry strategic planning. Then the furniture industry how to do branding? Many furniture industry has its own set of methods, but look at the current situation, many brands of furniture companies are doing is just playing the ‘green’, ‘green’ flag, with ‘green’ to attract consumers, is now overwhelming furniture advertising, are ‘green’ up, but the same a ‘green’ character will be able to build up a brand it? So, there is a good location is the furniture enterprises key to success. However, the brand positioning of furniture is not too vague, that is very identical. ‘XX furniture, bed of roses’, ‘intention to create wishful life’; ‘to create a perfect heaven and earth’, ‘to create a quality of life’, ‘XX furniture, my home’; ‘Beautiful Life, to accompany XXX,’ the world home, life Beauty ‘... ... furniture industry, ads like these words were inevitable. The slogan can not be accurately reflected the brand’s core values, clear understanding of their consumer groups, so that can not be straight into the hearts of consumers. A lot of furniture or the brand positioning is ‘environmental health’, or is ‘the quality of credibility’, or is ‘true only real material’, children’s furniture brands all is ‘All for children’, ‘give the child the best’. The positioning of homogenization, as there is no position to make the brand a lack of competitive advantage, will not be able to communicate effectively with consu