Entertainment marketing whom you have fun-.docVIP

 PAGE \* MERGEFORMAT 5 Entertainment marketing whom you have fun? This is an anything particular about ‘fast’ times, no time to think and the herd phenomenon, fast-food-type behavior has almost become common in today’s China business. For 2005, Mengniu ‘Super Girl’ in fame and fortune, many companies think about their almost no depth to the background behind the hidden opportunities and other factors, but ‘natural’ and that the Chinese people have entered the era of popular entertainment , which in 2006, almost everybody gearing up to try to ‘pick a great deal’. Appears to correct reasoning, logic, facts are often brutal. Number of instances has proven this point, the herd phenomenon this year, the entertainment marketing business is not only the same could not be achieved, and Mengniu sponsored results, but is likely to lead the East Shi Xiao-frequency, marketing improper position. Super Girl can not be copied Why? 1, ‘first’ can not be copied As Mengniu sponsored Shenzhou launch in 2003, and Yang Liwei, made the same impact and reputation, while the second sponsor in 2006 and the Shenzhou VI launch has the two Shenzhou VI astronauts did not engage in people’s hearts to leave big impression; so we believe that as a ‘second’ Super Girl sponsors two cola manufacturers, whether or not Mengniu were made for the first time their sponsored results, it is the law, is also the first power, since consumers would Remember that ‘first’. 2, culture can not be copied. Mengniu’s culture can not COPY. Mengniu and Hunan Satellite TV, launched side by side can be described as Super Girl is a natural fit, both in the planning, execution, speculation, and commercial operations and in-depth understanding impressive. Both not only the relationship between sponsorship and has been sponsored, but led by the two work together to build a complete ‘Super Girl’ business ecosystem. In the near-perfect implementation of the cruel, the whole ecological chain of commercial interests