Entertainment Marketing hegemony of the screen.docVIP

 PAGE \* MERGEFORMAT 7 Entertainment Marketing hegemony of the screen Recently, Tsinghua Tongfang MTV Music Festival sponsored by CCTV, Founder by ‘House of Flying Daggers’ engage Shucu, Skyworth election endorsement Twelve Girls Band, a series of well-known enterprises Kechien entertainment, entertainment and sports marketing is becoming a marketing, sales moved a considerable Art of War one of the new marketing. However, entertainment marketing, how much power? What is the competitive brands decisive crowded market of entertainment marketing strategy? Entertainment marketing is very different Enterprise launched entertainment marketing, we must first clearly indicated its position, that is, you have to sell in the kind of blending music, interactive entertainment marketing, thick, or that even if unrelated, just in order to attract the eye to create effects are also to be applied mechanically? Entertainment marketing is a major characteristic is to keep up with hot spots. However, to keep up with hot spots of entertainment marketing, is not necessarily very thick. Recently, the Founder engage in a joint House of Flying Daggers Shucu, we are not so much which is co-marketing alliance between strong as it is superficial work on a simple entertainment marketing. This entertainment marketing is more of a voice on the combination of a lottery, buy a simple gift promotional mix, a name of entertainment under the guise of non-essential consumer promotions. Moreover, it is not from the beginning of a cooperative in-depth, only in not aggressively hit it off instantly before, the lack of integration of a lot of interaction with each other. This entertainment marketing, the biggest shortcoming is that the product promotion is concerned, and did not give consumers a strong reason to buy your product, brand promotion, it is difficult to get a big raise. If it is not big business through the media to spread, perhaps, it simply will not notice this is the entertainment m