Entertainment Marketing in progress type.docVIP

 PAGE \* MERGEFORMAT 12 Entertainment Marketing in progress type Happy not to take buy, but buy something you can give people pleasure, this is the real content of entertainment marketing, in the experience economy era when the entertainment element into the market around us, we will find ... ... This is a fun world of desire, everyone is actively seeking a spiritual pleasure and feelings of happiness, this is a time of fun and entertainment, everyone is enjoying the entertainment to our lives, work, families of the fun, find themselves in this new consumer era we find that: entertainment as a marketing element, the market penetration of all levels is almost everywhere: from product sales, brand building to marketing, entertainment marketing, has become a weapon without their drawbacks, as a kinds of new and unique marketing efforts of many companies often use marketing to promote the means. What is the Entertainment Marketing Entertainment marketing, the usual explanation is that with entertainment elements or form and integrated marketing combining the spirit and the rules to allow consumers to experience entertainment and products to establish emotional contact and communication, probation consumer sentiment, moving consumers mind, so as to achieve sales of products, build customer loyalty marketing purposes. Analysis of the Principle of entertainment marketing, entertainment marketing, is essentially a kind of emotional marketing, it is not up to convince customers to buy from our rationality, but by the emotional resonance and thus lead to customer buying behavior; from view of the realization form of entertainment marketing, entertainment marketing, the nature of is the experience of marketing, and consumer participation through an interactive way to allow consumers to participate in marketing activities, that could be said that marketing is experiential marketing and entertainment emotional Two marketing ideas marketing practitioners. The role of E