Equal emphasis on arts and culture perspective Shiseidos flower-chun Complex.docVIP

 PAGE \* MERGEFORMAT 3 Equal emphasis on arts and culture perspective Shiseido’s ‘flower-chun’ Complex In recent years, the Japanese cosmetics company Shiseido’s the ‘parked America’, ‘Fei Luze’ and ‘Yau Lai’ and other brands in the Chinese market continued success, attracting the eyes of many industry and peer concerns, as Japan’s Shiseido in Chinese localization in the process of accelerating the pace of the continuing to attract people for Shiseido the construction of enterprise culture and its background analysis and a deeper inquiry. Shiseido in Japan, the art and civilization, its culture and the product of the mining companies is the conduct of a consistent commitment. ‘Chun Hua’ as Shiseido, founded by enterprises within the enterprise issue of magazine, not only is the only global magazine selected list of business publications TOP forces. Follow the ‘East-West cultural eclectic’ concept of the ‘flower-chun’, together with a huge ‘flower-chun club’ has become the best cultural expression Shiseido Body, influence as far away and Paris. Shiseido was founded in 1872, initially located in the Ginza, Tokyo’s most bustling commercial center of a Western-style pharmacy, named from the ‘Book of Changes’ in ‘to Zai Kun Yuan, Wan supplies Health’, meaning to foster new life, to create new value. Founder of the original letter to Mr. Fuk learn the essence of Western medicine, the production of medical supplies with oriental features. Most of the early products for the pharmaceutical and health cleaning supplies, such as soap. In 1897, Shiseido to produce a red skin with Monroe (Eudermine) is the first bottle-care products, cosmetics, Shiseido was the beginning of career development and research. Shiseido truly become a make-up brand, but it is the second-generation descendant of Shiseido’s first chairman Shinzo Fukuhara credit. Shinzo Fukuhara returned to Japan after 20 years, Shiseido the image from the product to have produced a fundamental change. Shiseido