Essence of marketing- an intellectual game of psychological warfare!.docVIP

 PAGE \* MERGEFORMAT 4 Essence of marketing: an intellectual game of psychological warfare! In recent years, proposed a theory of marketing industry, that marketing is a war of no smoke. That is, marketing is essentially a war, so there will be a “marketing warfare” term. So in the end between marketing and the war What is the difference and relationship? marketing expert Mr. Kong Changchun simple comb here, analyzed and compared to that: First, we look at what marketing and war the same place: The same one: war and marketing, are dynamic in the game. War is changing, the war the two sides match wits in this change, changes, and to destroy the enemy, save yourself the purpose of achieving strategic goals. Similarly, changing the characteristics of the marketing the largest of which, look at consumer demand, psychological, behavioral habits are changing, so product development is changing, competitors are changing marketing strategies are changing, even in the changing marketing model. The same two: war and marketing, are the strength and wisdom of the competition. Modern environment, to win a war, military power and military intelligence are important, the war in Iraq is a good example. Moreover, China’s liberation war is the wisdom of Mao Zedong and Chiang Kai-shek Competition. Now, especially among large enterprises, marketing experts, Mr. Kong Changchun has always had a point: that is bigger by small businesses continue to toss, and large enterprises and stronger, through integration of resources to maximize the resource utilization. Strength through wisdom did not have the strength or the ratio of wisdom. The same three: war and marketing, all have roughly the same rules for success “Strategy first, strength focused, know ourselves (in the marketing war, Zhibi mean it takes more to understand consumers in order to exact, to Clipsal, an order (in marketing is the execution ... ...” These principles, War and the marketing war apply. Mar