Europe on the kitchen cabinets giant faction Section Po a comparative analysis of PR YDE News.docVIP

 PAGE \* MERGEFORMAT 13 Europe on the kitchen cabinets giant faction Section Po a comparative analysis of PR YDE News ‘3 `15 ‘has passed,’ Golden Week ‘further away, all walks of life battle for market share, it seems that tends to calm, kitchen industry, no different. Based on the cabinet industry, the long-term concern, the author from a professional point of view, the Europe camp, Section Po, YDE these three giants kitchen cabinets, since this year’s ‘3 `15 ‘since the news public relations (Kitchen amp;amp; Bath industry, the so-called off-season ), conducted a comparative analysis of the monitoring Chuqian. In my opinion, cabinets giants news public relations battle, from a certain extent, it is a competition for consumer psychology of war, a spiritual level, a game of chess, while the cabinet giants news public relations battle, mainly reflected in the media of the reports and reported the amount of the brand content. Next, I will be ‘3 `15 ‘game since the media giant cabinet to carry out an analysis of four aspects, thus Comments three kitchen brands in the media, public relations pros and cons. A, the media attention, Of media attention as its name implies is a media company concerned about the extent embodied in the enterprise of the reports, the three major brands at this stage of media attention, the following picture. Analysis: Digital is the most intuitive form of expression, giving the audience the most direct sense. As can be seen from the graph, since the ‘3 .15 ‘since the Division Po in the news the greatest effort is spent on public relations, is unmatched by the other two brands, much higher than the other two brands. It is obvious that the proportion of YDE and Europe were only about 20%. From the Communication Studies, the Division Po to the audience, the greatest amount of information, so that begins with an intuitive on consumers has time and again three psychological suggested to inform consumers, kitchen cabinet industry, there a