Eve crash.docVIP

 PAGE \* MERGEFORMAT 15 Eve crash R is a set of scientific research, production, sales and service as one of the large-scale private cosmetic group. After more than ten years of continuous development in the country more than one hundred of the thousands of blocks and medium-sized cities, and spa specialty store chain Body amp;amp; Beauty Spa. In 2006, the company’s sales revenue reached a record more than 100 million in the domestic beauty industry, the professional ranks fourth line. Performance in front, if the R before the company can maintain the stability of the development of style, perhaps it will be presented in front of us is another big picture. However, R’s end because of excessive self-confidence and self-conceited and lost in a series of Happy Valley-style enclosure expansion campaign, unfortunately ushered in the night before the crash. 1, staking their claims to achieve expansion For the R companies, 2005 was a watershed year. In April that year to convene a conference of cadres, the company president, D always draw a blueprint for the development of enterprises had a large circle. D is always a hard-working boss, according to its employees say, he was able to sit a day, to the grass-root officials tireless teaching basic marketing knowledge. In this exciting conference, D the total cadres in all participants personally preach his new ideas on market expansion. According to him ‘in the world is not fully saturated the market’ argument, the market capacity is infinite, while the size of the existing shop should also be hugely magnified. It sounds as if a bit more bold people have produced little taste of the infinite nature of the market, after all, is a relative term. But you can fathom out where from this statement is another meaning, people must have ambition to climb higher, and have ambitions to go further. As an enterprise must have a high degree of courage to challenge the new, otherwise it will rest on its laurels will be away from