Even more powerful or overdo - SME Information of.docVIP

 PAGE \* MERGEFORMAT 8 Even more powerful or overdo - SME Information of Information management is not nothing new vocabulary of the, MRP, ERP, CRM, CIMS almost all of these weird abbreviations that we know. So what exactly is the number of SMEs from these information management tools to benefit? How many businesses really understand the marketing and management of information technology? To explore one, why should the information be? On the surface most of the enterprises have no doubt that the value of information technology, but it is not the case, most small and medium enterprises (and even many large enterprises) did not seriously consider the information, their understanding of information technology is entirely ‘followed the tide and go’ . The reason why there is such a situation, with the enterprise’s own history of development, corporate values, accompanied by information technology are inseparable in practice. The current information technology in the domestic business has not yet achieved amazing accomplishments, but we still would like to emphasize ‘ignores the information technology development is waiting to die’. Because long-term vitality and the ability to demand business goal has always been accompanied by intensified market competition, corporate market development and marketing information will not be let go. Through information-based rapid response and decision-making of enterprises will be in the future competition in the market access opportunities to break out. Although SMEs have sufficient information to justify the reasons to escape, but the following questions in the development of an enterprise had to face. The first is the contradiction between centralization and decentralization. Started the development of small and medium enterprises from a few people to a certain size, from a regional market development for the national market, leaders can not continue to hands-on, which triggered a management paradox ‘a grasp on the death, a