Event Marketing Strategy Analysis of the implementation of the.docVIP

 PAGE \* MERGEFORMAT 4 Event Marketing Strategy Analysis of the implementation of the Abstract: As China’s accession to the WTO all sectors have opened a high-profile multinational companies enter the Chinese market, China’s majority depended on so-called home advantage has been gradually depleted. Challenges, China’s enterprises to compete with multinational giants, have long been concerned about the pipe industry. In this paper, event marketing, for example, when the attention of its use of factors and on how to make better use of China’s enterprises targeted event marketing made a number of insights. Keywords:: factor Strategies Event Marketing Event marketing (event marketing) refers to the enterprises in the real and without prejudice to public interest, through planning, organizing and using a celebrity, news value and the characters or events, attracting the media, community groups and consumer interests and concerns of , in order to improve business or product awareness, reputation and establish a good brand image, and ultimately led to the purpose of selling products or services, means and methods. It can be said, how to make good use of event marketing to enhance its visibility and reputation of the purpose of business is particularly important. Event Marketing Analysis of the Factors With the arrival of attention, how to attract consumer’s attention, is undoubtedly a hot marketing. Since the incident of marketing its own advantages (such as the effects ripple effect, just openness, etc.), are used by many enterprises to adopt in order to obtain the desired results. Then, the author, upon analysis, the use of event marketing in the factors that should pay attention to the following aspects: (A) scale factor Businesses to a certain extent, the scale effect will be reflected. If the rate of increase in production is greater than the rate of production scale, this situation in economics is defined as the increasing returns to scale; corresponds to