Event marketing tips and Mistakes.docVIP

 PAGE \* MERGEFORMAT 9 Event marketing tips and Mistakes Event Marketing (Event Marketing), also known as the activities of marketing, business integration refers to its own resources, by borrowing the focus of social concern, plan creative activities or events, make it a topic of public concern, topics, has attracted media coverage and consumption participation, and thus to enhance the corporate image, as well as the purpose of selling products. From the definition, the normal operation of event marketing methods ‘containing China’ and ‘rally’ two kinds. Take this chance, that is, took part in the focus topic of the topic into the center of their own, thus causing the media and public attention; the campaign, is the business plan through their own creative activities, causing the media or public attention. Both roads lead to Rome, are designed to enhance the corporate image, or selling products. In view of this, event marketing, the participants include enterprises or public relations firms, media and the general public. The success of event marketing need to master the three following a few tips: First move: in-depth market research to find the public spotlight This refers to ‘take this chance to’ any more. Changes in the market difficult to predict, especially in China, laws and regulations are not perfect society. Policy - Policy changes in the event often brings numerous advocacy opportunities. February 20 night, returning from Taipei’s Hainan Airlines flight HU7952 safe in the darkness, landed at Beijing Capital International Airport for the 2005 Spring Festival charter flights to this new page in cross-strait civil aviation exchanges draw a perfect ending. For this the mainland airliner flew to Taiwan for the first time in 56 years, airlines from both sides for the first time to achieve two-way flights, the mainland’s six airlines well for this ‘political mission’ had made preparations. 1. Than the flight attendants 2. Than in the atmosphere 3. Than t