Event Marketing- waking dream re-brand new bright spot of wine.docVIP

 PAGE \* MERGEFORMAT 10 Event Marketing: waking dream re-brand new bright spot of wine Liquor industry silent for too long, and two years inside the industry there are too many little things and spirits bright. However, in 2005 it was determined that an unusual year, many large enterprises and small liquor brands are a bit around the corner. Rum on this spring there was a bright spot: Dream of the Red Wine awake again. This is a signal, means that the old brand to start slowly made our effort. 80 years in the three provinces have been tremendously popular wineries Dream of Red Mansions is a national key two enterprises, the former National Prime Minister personally to the factory inspection work in more than Wuliangye also on fire, and 92 sales of 120 million. But because there is no with on the pace of the times, from the modern marketing mode, until the fade out the market. In 2003, the Dream of the Red Wine of assets after the reorganization, changed to Dream of the Red Wine Group, to diversify industry. The spring of 2005 rum dream debut and a new wine brand show attracted a lot of dealers and industry observers, they were deeply touched by acts of Dream of the Red wine, so frequently made out a positive message to all dealers and the media. Dream of Red Mansions Wine Group rum direct, and effective investment of 800 million, and to find a lot of strength and the market experienced partners. For example: wine marketing leader in Yunnan - Yunnan Yuguang trading company is a typical example. But these are only just beginning, you want to dream of wine brands do a lot of work needs to be done. Dream of Red Mansions Wine Group’s marketing department to create a dream wine brand strategy is: do not take the traditional route, high altitude is not the major media planning, the main strategy is how skillfully deflected the method of the brand. Marketing Strategy Innovation and Manufacturing Event Marketing will be the major Gong Lue. Dream of Red Mansions Wine