Events events! - Fenjiu Group Golden House Wine Embassy in China special serving of alcohol event marketing plan beginning to end.docVIP

 PAGE \* MERGEFORMAT 11 Events events! - Fenjiu Group Golden House Wine ‘Embassy in China special serving of alcohol’ event marketing plan beginning to end Market Background In 2006, the liquor further intensified competition in the market, each brand in the terminal started to occupy a terminal bayonet fighting, ‘the terminal is king’ continue to be pursued by the golden rule of all liquor business; ‘disk drive’ mode, to occupy a special channel model, focused strategy ... ... and other channels, especially in the competition for the terminal to be added to the state. At the same time, in the traditional 4P strategy under the guidance of our liquor sales From EMKT. elite are doing terminal also spared no effort in advertising, promotions, products, prices above the twist of the hard thinking to do. However, a sustained increase in cost was found cases where no significant growth in sales and profits are growing thin. We fell into a deep state of confusion among the. And different from other markets, Shanxi and liquor market in the industry, it seems perturbed. Here is a fen, and fen dominated by products. Other provincial brand addition to the traditional well-known brand outside of a slight gains in this market, other smaller brands and spirits of the cutting-edge of nowhere in this market, Mozambique. But even so, Shanxi liquor intense competition in the market is comparable with other markets. Shanxi thousands of local brands started here, killing one, promotion depends, not to promote non-sales, a year down a drink brands such as the situation is still prevalent. Fenjiu Group Golden House wine is listed in 1999 the development of the brand fen group, since the inception of the brand, relying on its advanced marketing tool has been the brand outside of Shanxi, which, inter fen champion, especially in the battle in 2000 in Taiyuan market is becoming a classic case of liquor-making industry. Despite intense market competition, gold home winery in 2006 wi