Every brand should have a unique taste.docVIP

 PAGE \* MERGEFORMAT 5 Every brand should have a unique taste We are happy to not consume liquor, but a taste. Yang is soft and the taste, the taste of the old well is the year, seeds are soft taste, cellar hole is the taste LeightonWebworks ecological flavor, Jingzhi is sesame flavor, you can think of brands have a unique flavor, taste experience more clear brand its development is often possible. Conversely, the lack of a unique taste of the brand of its development are relatively slow, or because of competing brands to imitate the taste of positioning and lack of competitiveness. Taste marketing, for the liquor industry is still a new term. In fact, the ‘taste marketing’ and ‘scent marketing’ of the same nature, is a kind of different from the traditional visual and auditory new marketing methods that will dig out the body’s sense of smell, prompted by smell or make people feel comfortable, or people excited and cheerful, the formation of a special attraction, discriminating and memory. ‘Scent marketing’ originated in foreign countries, after several years of development, has been a number of high-end and the star used. These hotels hotel branding for their own flavor, aroma diffuser trying to be different, given its hotel brand to the soul. Let us worry about that, though Sulu Yu-wan’s liquor brands in taste marketing has been very successful cases, but after years of research we found that both soft cotton, elegant, soft taste, or years, ecological, cellaring taste, are increasingly difficult to distinguish, which is obviously not conducive to the shaping of brand loyalty. If consumers can not rely on the formation of taste, as well as brand loyalty, its lower conversion costs will inevitably lead to major regional liquor brands to enter the strategic stalemate, resource consumption, war is inevitable. Differentiated strategic positioning, excellent brand will occupy a unique flavor. Huang-Huai wines with large differences between the compa