Event Planning 1261 rule - Arowana Kim Kitchen hegemony Event Planning Sidelights.docVIP

 PAGE \* MERGEFORMAT 10 Event Planning ‘1261 ‘rule - Arowana’ Kim Kitchen hegemony ‘Event Planning Sidelights Marketing, event marketing in a non-conventional ‘weapon’. In October 1984, Jianlibao enormous amount of money sponsoring the 23rd Olympic Games fame, ‘Chinese magic water,’ Art Institute of Chicago. Today, events have become the corporate market, promotions, brand lift, and so the choice of essential business activities, and is racked his brains to exert ‘all the stops’, and changing a variety of tricks to take full advantage of this to ‘sharp’ cut gap in the market to win business war victory. But things are divided into two, there are black there is white, there is good or bad, will fail of success, but as a way of commercial activities and measures for successful event planning possible to achieve the original intentionPurpose . In almost a ‘flood event’, how to be successful in planning an event, among which the law and tips on what it could be found? Arowana in the right to plan, I am also in thinking of this issue, and try to find some answers from. ‘Hello, old friends, help me to spend money, right? ‘One day in autumn 2002, I received a certain place when he was Arowana, director of marketing for a friend’s phone, a quick one remark, and my heart was very strange: there is such thing? There is such a good thing? But since it is a friend, not to be share bliss and misfortune do the same when? ! This matter is also not quite difficult to understand. ‘No problem, you tell! ‘I am very confident said. ‘Is like this, you know, and now has entered the oil sales, and in my hands, hundreds of thousands of funds, we put a lot of activities, marketing programs, Head is a pass, you are a veteran of the planning profession , and think of a way bar. ‘A remark, I am a bit hesitant, indeed, this money is not well spent! Arowana though rich, but the requirements are very high, it can easily get the money is not casually hand. But as a planner, in the face any c