Event Marketing suspense is king.docVIP

 PAGE \* MERGEFORMAT 7 Event Marketing suspense is king The first half of 2006 the mainland of China who is the hottest? The answer must be郭德纲 . Guo’s hot addition to a large number of wires sought-and the media other than the reasons for rushing to report, the most important is his performances in a comic dialogue in order to ‘hanging drop’ in the form, saying that CCTV host Wang Yang’s wife and others, sleep, Wang Yang to self-immolation sort of speech. The phrase a capital size of the media have reported that online media is fueled, wire and Internet users have each other’s throats, as if burst of excitement. Wang Yang also receiving a variety of media will be asked to interview an apology Guo, one would also make郭德纲 to court, a lot of comic dialogues are also being drawn into the world of celebrities into the quarrel. When people were looking forward to decision of the court in this case between the celebrity, the ocean has held a press conference announced the withdraw his claim and expressed willingness to help revive the comic dialogue郭德纲 cause. Nearly continuous media coverage than a month, hanging full audience appetite for the ‘hanging drop’ lawsuit so disappeared, to the calm. The news media: Your suspense let me so beautiful By Guo, Wang ‘smashing hanging’ cause of the incident, processes, climax and end, we can see through the event marketing company in order created by the ‘hot news’ to attract the media and the public interest and attention in order to raise social awareness , create a good corporate image and ultimately promote the products and services, marketing purposes, we must make the planning of events with enough eyeballs to attract the mass media and the audience suspense and stories. Today, the news is the mass media products, the reader (for enterprises, is a potential consumers) of such information products to consumers. News consumption of their products is not the consumers money, but the consumer’s attention. Therefore, the