Event branding- Brand Preservative.docVIP

 PAGE \* MERGEFORMAT 12 Event branding: Brand Preservative If you are not a general, this does not mean you can not have the general’s temperament; if you are already a general, then you should have a general temperament. If your business and products is not the brand, it does not mean that can not produce the brand as perceived. However, if your company and products is the brand, and may also run counter to the part and the brand image. Thus, in the way of success the brand did not take it for granted life-long brand, brand maintenance and sublimation are also brands an urgent solution. Chinese local enterprises to create their own brand of commitment have never been very firm, while the multinational corporations determined to be an international brand localization is also an unprecedented upsurge of faith. However, the arduous nature of brand and long-term nature, so many companies fighting to eliminate the beginning, the idea is more tantamount to instant success Banded advance overdraft brand assets, life. Even in those who are absolutely determined to build the brand among enterprises, and strategy, no tactics; tactical, non-ugly-line system is also not uncommon. Spoon-fed ads, the cycle of price wars, the intensity of channel conflict for businesses caught up in the vortex of brand competition, in the interests of the dominated strategy before, and gradually deviated from the main road. Are we still and always maintain a ‘do not build the brand on the way in shaping the brand’s’ share of the record card passion. When the branding in the master brand name only overshadowed by the practice, the activities of brand almost certain. Brand, which is the consumer products business or the sum of experience. In fact, consumers feel the brand is not always complete, even in quite a long time but feel a certain element of the brand, or logo, or historical, or cultural, or image, or prices, or promotions, or simply products. Homogenization in the product, market