Event Marketing of Chain Drug Stores - leveraging the power of sport policy.docVIP

 PAGE \* MERGEFORMAT 8 Event Marketing of Chain Drug Stores - leveraging the power of sport policy ‘World economy’ has brought Thoughts 2006 What is the hottest events, I am afraid there are nine of ten would say it is in June of the ‘2006 World Cup ‘. Session of the World Cup every four years, has attracted many fans from around the world, at home, although a lot of events held in Beijing zero, but the files do not live is still enthusiasm for the many fans watching. At the same time, many businesses also have aimed at this opportunity, the most prosperous in Harbin, the central street stores and supermarkets play a lot of the ‘prizes shopping Guess’ activities; in Beijing’s Sanlitun bar, KTV and other entertainment, businesses not only played ‘Carnival World Cup, drink beer’ activities, but also in interior decoration and design, have left a thick atmosphere of the World Cup; in Nanning, color TV brands on a ‘recordable TV’, ‘super-fast speed of response’ concepts such as the bombing of the market, followed by, another business rolled out ‘guess the World Cup quarter-finals, eight-nation tour of Europe’ and other activities, in short, the hope that the fans be able to replace it and color televisions watching the World Cup. Our pharmaceutical chain enterprises in the incident, nor do backward, in Luoyang, Central Plains Road, a large chain supermarket medicine, it is intuitive feeling is that lounge ‘wall computers subtitles’ content changed. In the past are displayed on the screen or a special medication drug information, health tips and tricks, I find that today it is ‘2006 World Cup schedule crowded schedule ‘, according to 1 / 8 finals, 1 / 4 finals, semi-finals schedule Scroll broadcast attracted many customers have stopped watching. In all broadcast schedule rolling again, the screen suddenly jump out of a few lines of the eye-catching slogan: ‘World Cup wonderful, health is more valuable. As some exciting events will be held in the early morning, in