Excellent fruit milk- Technical poor can not violence!.docVIP

 PAGE \* MERGEFORMAT 6 Excellent fruit milk: Technical poor can not violence! Since the popular Wahaha Nutritional Express since the Coca-Cola could not stand it, so in October 2009 launched a juice drink milk - Milk Maid excellent, but also enabled the Hong Kong star Eason Chan as the image of endorsement, online and offline together and force the intention to overcome milk juice drinks market, the current market has more than two years, but tepid sales, it seems a lot worse from the expected sales volume, it seems that the poor showing technical weakness of the trend, so in 2011, the last few On the latest version of the excellent fruit milk advertising on stage, and indeed the world’s beverage giant, multiple versions of a shot: highway articles, articles refrigerator, elevator articles, cabin articles, papers and other New Year’s, but the “articles” “article” seems to dance has not been recognized by the market and consumers, but is a target of criticism, many consumers in the online message, had wanted to try, but a look at advertising, do not want to try it! Why is that? This lack of recognition on advertising effectiveness point of view, is rooted in violence, the spread of ideas! The so-called violence spread refers to the brainwashed consumer knowledge on consumer sentiment is difficult to accept or not accept things because consumers and common sense emotionally difficult to accept or not accept, the result is often violent communication lost wife of another soldier, the sales and brand cause double damage. violence ad does not appear in the ad violent scenes, violence, advertising mainly in two forms: one is by controlling the broadcast length to achieve the purpose of forced indoctrination. typical Heng Yuan Xiang is broadcast before the 2008 Olympics, 60 seconds long repeat advertising, in this version is almost no advertising creative, time 60 seconds and 12 Lunar New Year is to put together Hengyuanxiang repeated 12 times, when many When peo