Excellent Public Relations Manager to Tempered-.docVIP

 PAGE \* MERGEFORMAT 14 Excellent Public Relations Manager to Tempered? This is a public relations widespread. Now, in many businesses, have established public relations department, and even set up in charge of vice president of public relations and planning positions. However, the good public relations manager who was very scarce. In such a knowledge and intelligence-intensive industries, then a competent and even good public relations manager, how Tempered do? Rule number one, with an empty cup and zero attitude. Public Relations Manager, known as corporate image and reputation of the night watchman, his role in the decision that he must have a strong ability to learn. He is a maker of enterprise information, transmission and end-publisher, is the company a window. With other department managers are essentially the difference is that public relations manager, the surface is almost covered the entire enterprise as well as all aspects of business-related. Product, brand, corporate image, consumers, dealers, shareholders, media, internal staff, competitors, partners, etc., which have become the public relations manager must face every day objects. Too broad as it involves communication, public relations managers are bound to require a higher quality. At the same time, public relations manager, compared with the same level of department managers to pay attention more, the coordination of higher costs. Second, the public relations as a marginal discipline, calls for economics, management, advertising, psychology, marketing, news, marketing planning, business negotiation, which in modern Chinese and other scientific disciplines are studied under, and learn. Therefore, the PR of this profession, requires deep cultural accumulation and good quality, requires constant learning and Lilian. Public Relations Manager, must be a mixed house and asked to broaden their vision, extensive knowledge. Third, public relations is a highly creative profession, public relations