Experience of cell phones and Marketing- Sony Ericsson Media shock.docVIP

 PAGE \* MERGEFORMAT 7 Experience of cell phones and Marketing: Sony Ericsson Media ‘shock’ For the mobile phone industry, experience of consumption, and functional integration, and entertainment marketing are not new words, as mobile phones and other consumer electronics integration technology-based integration capabilities are increasingly becoming industry trends, integration of photography, camera, MP3, game consoles and even remote control unite in function ‘set-style’ mobile phone has become the new darling of consumers. However, from the ‘experience’, ‘entertainment’ concept to consumer product technology integration, technological breakthroughs from the product to function realization, from the functional to achieve an upgrade to the marketing model and experience of not only carrying mobile phones technological innovation, but also The reallocation of resources related to industry, and marketing models to upgrade the system transformation, further said that with the 3G technology-based next-generation cell phone is an extension of experience and entertainment, through a more powerful information processing solutions to achieve the personal mobile phones terminal solutions are targeted at advancing. In this sense, the entertainment and experience to bring consumer-oriented mobile phone industry resource allocation and changes in the marketing idea is still brewing, but Sony Ericsson is a typical representative of this trend. And entertainment on the experience of cell phones, Sony Ericsson is undoubtedly a worthy pioneer brand. From the T618’s ‘QuickShare (quick share)’ Concept to ‘play now’ to download platform, from the K700 to the blog in the ‘product concept of the revolution’ and W800 Walkman (walkman) mobile phones, Sony Ericsson fully reflects the kind of entertainment and experience of phone line and trends in consumption and its marketing. To W800 Walkman phone, for example, ‘brand of product features based on the expansion of the terminal f