Explored- internal and external problems of the next breakthrough business strategy of the domestic flat-panel.docVIP

 PAGE \* MERGEFORMAT 8 Explored: internal and external problems of the next breakthrough business strategy of the domestic flat-panel Successive use of low-cost strategy for foreign investment to snatch the domestic flat-panel market; Guangzhou, Shenzhen and other places, the rise of cottage flat plane ... ... Such internal and external problems do so is still ‘hollowing out’ of domestic flat-panel business anguished. Foreign profits of its high pressure panels sold in China flat-panel prices, which makes low-cost position in the domestic market, sales of flat-panel business in the first-line blocked; originally intended to use the advantage of access to 23 channels to market, the domestic flat-panel business, but on the back by the enemy the accident suffered by the blocking plate from the cottage. Both internal and external enterprises, under the domestic flat-panel industry, how to break through, long-term research in flat-panel industry, Acura brand marketing strategy planning institutions are the following four aspects were analyzed. 1, the domestic enterprises should give priority to purchase flat-panel Chi Mei, MediaTek chips, inhibit the development of cottage flat; priority to the purchase of BOE and other Chinese-made panels, support domestic component makers. For a long time in China, flat-panel TV chip area, the United States, Trident, GENESIS and other chip makers account for more than 80% of the market, especially in the TCL, Konka, Skyworth, and other mainstream brands, almost no manufacturers to use the MediaTek flat-panel TV chips, and rarely use the Chi Mei flat-panel TV chip. Had hoped from the TCL, Skyworth, Konka, several PRD enterprises to large orders for the Chi Mei LCD TV modules, and MediaTek, can only become a major supplier cottage flat supply channels. June 25, professional research firm DisplaySearch released flat-panel TV chip shipments worldwide in the first quarter data show that MediaTek overtaking the United States Trid