Export enterprises to open up the domestic market.docVIP

 PAGE \* MERGEFORMAT 11 Export enterprises to open up the domestic market October 2008 off the U.S. financial crisis strangling the throat of Chinese exports, resulting in declining order, trade weak, rapid economic growth of the cold, in order to weather the financial crisis and the impact on the export market, many foreign trade enterprises turned to the domestic market. domestic enterprises resorted to the sword, seemingly spectacular, but in reality no choice but to drastic alternatives. In 2010, the export of export enterprises will face more difficulties. the face of the pressures of exports, “foreign to domestic sales,” is undoubtedly the “winter” in the warm light of a candle, ignite hope and expectation. However, the export and domestic sales, one word, different. Compared with the export, the domestic arena deeper water, relying solely on a few large customers could survive the export mode, export companies to become the zoo’s tiger wild and fighting out of the market. export enterprises that no brand or low brand awareness, weak domestic marketing channels, lack of domestic marketing team, the lack of awareness on the domestic consumer market, all of which would be impassable gulf export business. tactics and strategy planning for many years to help dozens of successful export companies to seize the domestic market, brand planning and marketing in the real sum up: the concept of transition management, market demand-oriented, industrial channel integration, brand integration of communication, team building is the trump card the key to great success, Here’s one by one described. First, the business concept in transition - from product manufacturers to brand operators transform Export-oriented industrial chain business is characterized by short, OEM mode, and competitive pressures of market risk borne by the brands, and its success in demand for products from the brands grasp, they just become a product expert, to create a good edge technology pr