Experience the Nokia brand- technology to people-oriented!.docVIP

 PAGE \* MERGEFORMAT 23 Experience the Nokia brand: technology to people-oriented! The world that China’s From the Finnish capital Helsinki, a small town world of mobile communications giant Nokia, since entering China, while maintaining its own characteristics, has been committed to China’s localization will be itself as an ‘international brand localization’. Whether in the production, dissemination, or in the marketing strategy, both with the Chinese market developments and changes in the competitive environment change, on the one hand leading the trend, on the one hand the times change, in order to change the system changed. Through a series of localized operations, Nokia let Chinese consumers feel it is not only in Finland, but also China. Let’s experience the localization of the Nokia brand footprint, perhaps growing in many of our domestic brands and some are fighting the Chinese market, foreign brands are the reference and inspiration. Technology to people-oriented Nokia will own the consumer understanding and considerate embodied in its brand into. ‘Science and technology, people-oriented’ is Nokia’s brand core values. It is the Nokia brand communication in a consistent concept, the Nokia to consumers for consumers wherever and whenever the sake of the spirit - gives users the full enjoyment of human science and technology brings us many fun and convenience, access to success, fashion, personality, etc. an unforgettable experience. Technology to people-centered concept from Nokia, the profound observation of human and research. The more profound the more need of science and technology starting from the person, somebody’s sake, for others the design. Rather than the introduction of technology and products, enabling users to learn, to adapt to the technology and products. Technology to people-centered, that is, consumer-oriented research to consumers, create value for consumers to experience. ‘Science and technology, people-oriented’ has three mean