Eye products market a mistake.docVIP

 PAGE \* MERGEFORMAT 6 Eye products market a mistake Whether in the OTC market channels, or take a special channel for myopia treatment instrument, all kinds of products by category, everything you are pregnant with a huge eye-class consumer market, and this consumption is constantly growing trend in the Age of Reason into the inside to the segmentation of the market. But right now, various types of eye products are promoted ideas point of view, very chaotic and lacking in strategy, a mature market, it is difficult to see the exact product strategy, follow-up, often wrongly tagged. A serious impediment to the growth of the market, mature. 1: Brand sublimation of a breakthrough non-Square Several major brands of domestic products, such as value-ming, Yun Zhu, Yun-jie, etc. in promoting the brand on the sublimation, which is true, because a long and has reputation of the brand development to a certain stage, will need to have the brand impact of edge, this is a strategic orientation; But now it appears the brand distillation of these products did not go on the road. The first is value-ming, value-ming, since 2000 the company had been planning to find a so-called brand refresh, carried out the concept of re-refined, after which the size of S to do the image please spokesmen, these practices may indeed be able to find a gold product for the product to marry clothing, take the cargo terminal is the last word, however, consumers do not like the fake voice, but these products do not forget to spread the concept of the product, because consumers want products (drugs) to solve their own practical problems in the product market anomalies When a rich, diverse choices when consumers do not see any practical benefits products, and used the Cantonese phrase ‘give me a reason to first’, there is no reason to buy the product propaganda value out of misunderstanding or is called the ‘blind spot in marketing’, this continues, will be applauded rather than selling the terminal