Fat the new EU action- LOreal brand channel sink strategy.docVIP

 PAGE \* MERGEFORMAT 8 Fat the new EU action: L’Oreal brand channel sink strategy Since June 2009, we in the Watsons, Carrefour and other mass channels have seen a new series of L’Oreal shampoo market. But if pushed to look farther, we can clearly see that since 2006, Olle Accor’s brand and channel sink plans to expand the more speech pang, L’Oreal is the property of their fundamental insight into the Chinese consumer market there is already a huge change, and intended to be in the process, huge business opportunities. L’Oreal brands and channels, the historical opportunity of sinking First, the Chinese people’s consumption upgraded to L’Oreal to create the conditions for market expansion. Through nearly 30 years of China’s rapid economic development, especially the per capita GDP in 2008 crossed the $ 3,000 big Hom, China has entered the ranks of middle-income countries . this opportunity, the majority of Chinese residents of consumer enthusiasm is great to open facilities, launched an unprecedented campaign spending to upgrade. in this campaign which includes the upgrading of consumption structure upgrading of consumer goods, such as the start of the original without lipstick lipstick , and the other is the upgrade level of consumption, such as the original 20 dollars to buy a big treasure, now L’Oreal has bought 80 dollars. L’Oreal products in the consumer’s access to the wave of great opportunities to upgrade. Second, the generation of the middle class to expand the market for the L’Oreal has brought opportunity. In China’s rapid economic growth, the birth of a huge middle class, who are well educated, have a stable income, hope for the future, they are consumer goods in China is the backbone of fashion. For them the choice of consumer goods is no longer a father who advocated “not only buy buy expensive”, they want to obtain through the consumption line with the identity and status of self-recognition. So choose a unit with the international feeling