Feeling unable to Coca-Colas marketing.docVIP

 PAGE \* MERGEFORMAT 15 Feeling unable to Coca-Cola’s marketing Coca-Cola was born in 1886, while Pepsi Coca-Cola later than 12 years. Pepsi-Cola has been playing the role of challenger, in terms of market penetration or brand value, Coca-Cola is still far more than Pepsi. Therefore, people still think that Coca-Cola is the leader, Pepsi-Cola is the challenger, but look at this from the situation in China is a indisputable fact. According to the implementation of the new generation market monitoring bodies, amp;quot;the China market and media research (CMMS)amp;quot; continuous monitoring, Coca-Cola, with its amp;quot;dragnet-styleamp;quot; marketing strategies nationwide network fabric, layer upon layer to promote, market penetration (drinking a certain the number of consumers with the brand cola cola ratio of the total number of consumers) have been amp;quot;far aheadamp;quot; in the Pepsi. 1999, 2000, its national penetration rate of 20 cities, respectively 83.9% and 85%, while Pepsi-Cola were only 65.5% and 67.9%. But a closer look we will find that the growth of market penetration slightly higher than Pepsi Coca-Cola, The former is 3.7%, while the latter only 1.3%, and this trend is also engaged in like moisten things silently, to the former in 2004 reached 89%, which reached 81% of competing is really pushing people there before the waves after waves The vicissitudes of feelings. In particular the recent media have carried lengthy coverage of a hundred years for the first time Pepsi’s equity market capitalization of more than delicious, it is more reminiscent of a sharp edge to the new generation of Pepsi and Coca-Cola’s helpless weakness. Pepsi-Cola’s market performance in various cities, polarization clear that the higher market penetration even more than Coca-Cola, Coca-Cola and the lower less than 50%. This is precisely what Pepsi would like to see the results of recent, because their purpose is to seize the Coca-Cola amp;quot;sky-gunamp;quot; stra