From the consumer experience to see the marketing chain scission of SMEs.docVIP

 PAGE \* MERGEFORMAT 8 From the consumer experience to see the marketing chain scission of SMEs This scene scene every day in the real commercial competition took place. Why, advertising still playing, people still busy, the market is no longer moving. For advertising, promotional gifts, promotional rounds, passion is over, the market remains weak, the problem lies in the Which? As a marketing practitioner, I have always believed that brand awareness and product quality is not a direct proportion relationship. Therefore, I often experience in life to find the truth of marketing. In a small supermarket, I saw a huge Standees certain domestic cola, packaging and follow the two music styles, the price is only half the people. Domestic brands, supports what. Shall pay the end, brought on drinking and trouble. Pull ring off. So think of something a few days ago, in the downstairs quite similar to the small shop took a bottle of Pepsi drinks, screw cap screw die Shique not open, so that force was too large, soft drinks have already come from the overflow bottle, cap it is still not open, so angry, I suddenly lost it to the trash barrel. If we say that this is a small manufacturer of individual products, for understandable the former, then a large beverage company in Guangdong production of beverages has been squeezed into the major supermarkets in Guangzhou, from the product mix and pricing perspective, as if music was to compete with the two trend. From the enterprise’s own propaganda can be seen in the Guangdong market, business-to-own more than ten years been very proud of vertical and horizontal. I then comparison of their products, from the beverage itself, from its entrance dry goods, of course, this can not be considered a very serious shortcomings. The performance of plastic bottles alone will be able to explain some problems. This enterprise drink thinner material used for plastic bottles, screw cap when the bottle will be deformed. The two happy and very