Good salesperson training breaking the terminal bottleneck.docVIP

 PAGE \* MERGEFORMAT 9 Good salesperson training breaking the terminal bottleneck In medicine and health products marketing, the terminal work is undeniable. Almost every manufacturer has a full understanding of this, in this regard have also done a lot of work. However, when one thing has attracted so much general attention, it is often the desired effect it is not so wishful. Frequently mentioned by our hard work in the POP terminal, for example, when the pharmacy is only one or two or three manufacturers of POP, it will seize the customer’s eye; but if more than a dozen manufacturers of POP at the same time the emergence of its effect on the will be reduced. I have done for customers in a number of pharmacies random survey and found that few manufacturers of terminal promotional materials to their left a deep impression. Meanwhile, due to the intensity of competition, drug stores (especially in some key terminal) also become Cuntucunjin, can develop places that are developed, this work is getting increasingly difficult (for example, many pharmacies are not allowed on the counter display Taiwan card or promotion of a single page). Let us then look to invest in people’s work, namely, the so-called soft termination. In fact, medicine and health products marketing, in addition to advertising, promotion role, the terminal salesperson role often played the final word. In particular, the role of advertising in today’s less mysterious circumstances, this is particularly prominent. Is very simple, in addition to word of mouth publicity, the consumers affected by the impact of advertising and promotions to pharmacies, his mentality is doubtful, and he understood what manufacturers say their products are good, to some extent, he needs to have a ‘strong evidence’ to a firm he purchased determination. Today’s consumers have become increasingly rational in. This ‘strong evidence’ on the one hand from other consumers, the so-called word of mouth publicity; the other han