Goodyear Tire amp;amp; distribution changes.docVIP

 PAGE \* MERGEFORMAT 7 Goodyear Tire amp;amp; distribution changes The Goodyear Tire amp;amp; Rubber Company-cum-Goodyear, through its strong network of exclusive independent distributors selling spare tire over 60 years of history, Goodyear and its 2,500 dealers have benefited, dealers who have a reputation for exclusive product of The Goodyear Tire amp;amp; marketing rights. However, in 1992, Goodyear began to break with tradition, announced that it would through the Sears auto center sales of Goodyear brand tires. No doubt, this is the old Goodyear dealers have a heavy blow, because it put them at Sears and retail giant in direct competition status. The sacred can not be shaken to the original dealer network of abandoned, many dealers are shocked and angry. A Goodyear dealer said: ‘like a marriage 35 years later, your’ love ‘doing no loyalty to your business. ‘Another said:’ I feel like they are behind me, threw a knife. ‘ There are several factors that led to the Goodyear sales system changes. The late 80s, large-scale reorganization of the international merger wave of the tire industry, the bottom left of the five competitors. For example, Japan’s Bridgestone (Bridgestone) the company merged with Firestone (Firestone), Germany’s Continental AG (Continental) acquired General Tire (General Tire), Italy sent lee (Pivelli) annexation of Armstrong’s (Armstrong ), as well as France’s Michelin (Michelin) the company merged with UG Corporation (Uniroyal Goodrich). 60 years has been the oldest child in the world in Goodyear tire manufacturing industry has fallen while the second place, after Michelin. As the sole survivor of an American tire company, Goodyear found it with the powerful energy of the newly added international competitors compete for market share in the United States can no longer be like when dealing with a smaller domestic competitors, as arbitrary. To make matters worse, the consumer how and where to buy tires point of view is changing. Compare