Government support and brand building.docVIP

 PAGE \* MERGEFORMAT 15 Government support and brand building 30 years of reform and opening up, with the development of China’s economic miracle emerged as a large number of take-off with a high market value of the success of the brand, some of them outstanding, such as Haier, Lenovo has initially have a worldwide influence, they have become China’s global of economic integration in the accumulation of soft power, the reality mark. In addition to this achievement behind the creation of the efforts of Chinese enterprises is also inseparable from the active promotion of government support, in particular the important role of national brand strategy. First, China’s national branding strategy for Review Since the beginning of reform and opening up, the Chinese government attaches great importance to promoting the brand strategy, brand strategy in the country’s system has formed a ‘China Famous Brand’, ‘National Inspection-free products’, ‘China Famous Brand’, ‘China time-honored’ series award, and implementation of selected brands of special protection and priority support, fostering a variety of incentives. Review of China’s brand-building 30-year journey around through three stages: the first stage, from 1978 to 1991, China’s economy at the initiation stage of the brand, corporate awareness of the brand is also generally remain in the mark level. The second stage, from 1992 to 2002, the brand economy entered a stage of development, leading comrades of the Party Central Committee and the State Council on several occasions given instructions on the implementation of brand strategy, the state developed a variety of measures to support the development of brands. The third stage is so far in 2003, brand to enhance the economy accelerating, the country set off a wave of creating their own brands. In the majority of enterprises and the joint efforts of all sectors of society, improving the image of Chinese brands, well-known brand is becoming more internationalized.