Health food quick-start marketing model.docVIP

 PAGE \* MERGEFORMAT 7 Health food quick-start marketing model Given a short cycle of health care products market, weak stamina and input, the basic situation. The new health care products to quickly capture the market, brought about the formation of a leading brand of high-speed driven purchasing power, could be induced to consider the size of France, intensive subdivision of the integration of markets operate. Induced size advantage refers to the use of integrated media platform for propaganda and propagation effects induced by cluster to stimulate a direct effect on the benefits or reduce the nature of dealers, and ultimately cash spot of trading and reduce operating costs in the market. Fast interactive sales on the return; intensive sub-rule is defined as the use of key areas the company’s overall strategic concept, the sales force team-intensive markets, a strong end of the operation and promotion of the work to achieve a high degree of brand recognition, while the value of sales sustained and stable growth. The former is a typical representative of the United States, such as tai chi group song weight loss, Tingmei body sculpting underwear and so on, stressing that the rapid return on risk-averse; for the latter a typical representative of such Qingchunbao, Jinkou, rehabilitation, the Sea King and so on, emphasizing market segments, moving steadily. At present, the integrated market, a number of health care products in the fast-start market generally have the following modes: 1, Melatonin-style. Product must first have the mysterious heart of the concept of selling points and refined appeal in a rational market initially mainly dominated since the mid-emotional appeals, rational appeals supplement. Start the first three months on the market (ie, Distribution in place in the not case), through large-scale, high-frequency advertising efforts to educate the Record at great length, repeated stimulation blatantly TV, cluster-bombing to attract dealers Note t