Hearts and minds of the sales on the principle of.docVIP

 PAGE \* MERGEFORMAT 7 Hearts and minds of the sales on the principle of About products than competitors, the keystone of In the marketing process, you must ask yourself: ‘Why should customers buy my product, rather than my competitors? ‘This is very important. Many salespeople feel that customers should buy his product. But there are many products and services are good, why did he buy you? Suppose you have not carefully analyzed, I would like to sell the process will face great difficulties. If not do this, you are hard to square with your products and services falling in love, because you do not know your product in the end than others, the keystone. Analysis of customer purchase or not the reasons for You must carefully analyze your customers, like the best-selling book ‘hearts and minds of the’ spoken of by John McCain: ‘know your customer and understanding is as important as your product. ‘You must ask yourself: Why customers will buy my product? You have to work out these reasons. Why do some potential customers not to buy? What are customers buying in common? Customers do not buy what in common? You only classification of these clients, you can see, the original customers to buy such a nature, do not buy, customers have the same resistance point. Understand these, you can easily know how to improve the product way of introduction and marketing methods. A sense of security to customers 100% In the selling process, you have to constantly prove to the customer and let him believe that you 100 percent. Each individual to make decisions at the time, there will be fear, his fear of a wrong decision, for fear he spent the money is wrong. So you have to give him a sense of security. You must always ask yourself, when customers buy my products and services, I have to do in order to give him 100 percent sense of security? The key point to find customers to buy There is also a selling point is that every customer has a ‘key buying point’, that is, he will