Hearts K do the rural market.docVIP

 PAGE \* MERGEFORMAT 10 Hearts K do the rural market Economists generally agreed that the rural market potential, many entrepreneurs are optimistic about the rural market, but once the real involved in the rural market, when there are a considerable number of entrepreneurs feel the market difficult. Really difficult do? With annual sales of billions of dollars Hearts K Group, total sales, 70% of the share in the rural market, they used a few years of marketing practices that: Only to adapt to the characteristics of marketing strategy in rural areas, and can persist in the implementation of timely adjustment, the rural market is not difficult to do a good job. A study of rural consumers hungry market of products Heart K Group, the introduction of Blood agent product, carried out a careful and detailed market research, results showed that: Blood agents are rural consumers hungry products. Rates of anemia among women in our country reached 47%, of which up to 55% of pregnant women, young children, anemia is as high as 64%. In all groups, anemia in rural areas the rate was significantly higher than in urban anemia. A high proportion of the rural population, anemia objectively determine the health of blood agents in rural areas with a potential large market. Market Research asked consumers how to look at the role of the blood, many rural consumers with the ‘best’ word-level evaluation of the role that bleeding: ‘blood is the most valuable thing the human body’, ‘blood is the best the ‘,’ the human body is least able to lack of blood ‘. Some rural areas the ‘old man’ said: ‘Blood for the body of the present’, ‘anemia will be a source of sickness’. A number of reasons can lead to anemia, the symptoms of anemia to stimulate the demand for blood. In addition, many visible blood loss, such as surgical bleeding, affected by traumatic bleeding, menstrual bleeding and other women. The visible loss of blood, more intuitive, more clearly to stimulate the blood of rural