Heavy volume surge in the rural market household appliance marketing companies how to change-.docVIP

 PAGE \* MERGEFORMAT 12 Heavy volume surge in the rural market household appliance marketing companies how to change? Along with the continued implementation of macro-control measures, the rapid growth of the income of farmers, while the demand for home appliances is expected to surge in the outbreak of. In the face of the sudden growth of the rural market, while household electrical appliance enterprises surprise, but should be calm and composed, quickly adjust marketing strategies, to seize this rare historical opportunity. In this way the rural market has opened the door to Based on an analysis, the state recently to address the three rural issues at the core of the macro-control policies in each of the farmers would directly reduce the burden of more than 1,000 billion yuan, while the prices of grain and other agricultural products will also directly increase the income of farmers. 2004, latest statistics show that one-quarter the per capita cash income of farmers 834 yuan, 97 yuan more than the same period last year, compared with the same period last year increased by 12.2%. 900 million farmers more than 200 million households have more disposable income. Peasant consumption structure has a hierarchy, based on the rural market analysis of Consumer Psychology, farmers received disposable funds, purchase order or less as follows: First, the production needs, such as fertilizers, agricultural film, agricultural machinery, etc.; followed by housing needs, such as building materials, decoration materials, etc.; and then, after considering the durable consumer goods, especially household appliances, etc. needs. The past, farmers do not want to buy home appliances because of a simple inconvenience electricity, electricity expensive. Previously, the national average electricity rate for rural life lighting 0.67 yuan per kilowatt-hour (in some places even as high as 34 yuan of money), higher than the average urban price of about 0.2 yuan; now countries, throug