Heavy Case 2007- Wireless marketing to help spread the Olympic sponsor precise.docVIP

 PAGE \* MERGEFORMAT 7 Heavy Case 2007: Wireless marketing to help spread the Olympic sponsor precise 2007 is the Olympic training, the major Olympic sponsors are engaged in relentless spread of public relations to promote the brand, brand strategy from the height of an industry leader in its marketing efforts, to the maximum extent of the use of the concept of the Olympic Games to improve brand image, promote market deepening and development. More importantly, the Olympic sponsors hope that the Olympic brand communications, has won the trust of consumers, so consumers are more loyal to the brand. Of course, this is only the good wishes of leaders in these industries, in the actual promotion of the brand is facing many challenges. Looking around us, not just the Olympic sponsors to do public relations communication, and more Olympic partners did not become the industry second, third, fourth who go all out effort and in doing ‘similar to’ spread promotion, by blocking the industry leader in brand offensive. This result is a brand war, consumers faced with wave after wave of information, had done in the end the number of the real Olympic sponsor. According to the relevant media market survey of consumers are aware of the Olympic partners, respondents can only say Lenovo, China Mobile and other a few brands, and the ‘mistake’ a lot of the brand. This is a challenging era, mobile phones, the emergence of new media such as the Internet is shaking up the old communication system, consumers of media living area has undergone major changes. Olympic sponsors need to use new media to showcase the brand’s fashion sense, trend sense and innovative spirit, closely linked with the Olympic spirit, and the non-Olympic brand up a clear differentiation. And the Olympic sponsor branding through new media, will bid farewell to the pure ‘big media’ era, the use of new media, the audience, interactive features, more accurate transmission of information on the target populations t