Helpless or Blue Ocean liquor industry a lay Merchants speed up.docVIP

 PAGE \* MERGEFORMAT 10 Helpless or ‘Blue Ocean’ liquor industry a lay Merchants ‘speed up’ ‘The annual growth rate of liquor brands is very fast, as a scarce resource in the industry are also distributors of these brands are competing, we have generated a Langjiu Chinese dealers try to avoid it in the industry battle the Red Sea, and proceed to lay investment. ‘Recently, Langjiu subsidiary wholly-owned brands’ Chinese people’ in Hou Chi, director of marketing about their investment strategies. In fact, the liquor industry, intense competition, coupled with brutal market conditions, driven by a number of wine investment companies will be looking more and more toward dealer trades. Therefore, many OEM companies have said that the liquor industry, increasing competition, investment will become increasingly difficult to carry out. Many companies in internal sales meetings often stressed the need to ‘convert ideas, find business outside the agent’, ‘eyes do not always stare at the local liquor distributors that several large body, to develop a number of other products to agency liquor merchants ‘... ... the industry seems to be a number of liquor outside investment businesses, especially small and medium enterprises Liquor Merchants’s’ last straw’. Meanwhile, the liquor market, prosperity and the appearances on the ‘windfall profits’, but also attracting more and more people want to participate in. ... ... Competition heating up the industry with 10 years of experience in operation Liquor Merchants Hou Chi believe that dealers are increasingly faced with harsh and critical of the industry, a new brand to operate in the domestic market, it means will have to pay a higher price, but also investment, the introduction of foreign capital in this industry, we should lower the cost, so ‘the Chinese people’ in the domestic investment is the preferred goal of private capitals. It is understood that the success of the industry’s distributors have many resources for liquor