Heluo Culture and Tourism in the 21st century integrated media thinking (Part Two).docVIP

 PAGE \* MERGEFORMAT 4 Heluo Culture and Tourism in the 21st century integrated media thinking (Part Two) 6, Luoyang and the challenges facing the tourism industry in the 21st century Tourist Attractions blossom everywhere Also facilitated the development of tourism throughout the development and opening up tourist attractions, tourism has become a way to promote an important window of urban civilization, the cities are on the upsurge, flowers are strange place, competition, which to some extent, also affects the the competitiveness of the city of Luoyang, the call of the tourism industry and overall image of the brand culture shaping. Have to shoot their own brand of tourism Impromptu visitors come thoroughly enjoyed themselves and the return is the ideal state of mind of travel, Luoyang Peony Fair in the first half has been well-known at home and abroad, in the second half should introduce a strong brand to attract tourists, Luoyang have to shape their own overall tourism image, using a variety of special resources to achieve multi-brand strategy to consolidate its industry position. Tourism markets are ruthlessly carved up Tourist attractions around the area of widely distributed, and the characteristics of different tourism products have been vigorously promote speculation, as well as promotional push and pull tactics, and ruthlessly carved up a limited tourist market, resulting in a serious diversion source phenomenon. Luoyang integrated resource development and publicity. Luoyang should follow the road of diversification of product development, implementing a variety of tourism brand strategy to enhance the tourism master brand thematic activities in the planning, balancing the whole year, complementary advantages, strengthening the depth and breadth of the overall publicity led to new tourist growth. Reshape the image of the 21st century, cultural tourism is imperative Heluo! 8, the new century, tourism grand opening The year 2001 is crucia