Hengshui Laobaigan- a very strong brand promotion winning 13.docVIP

 PAGE \* MERGEFORMAT 17 Hengshui Laobaigan: ‘a very strong brand promotion winning 13 The past four years, in the traditional Chinese famous liquor brands, most notably the fastest growing non-Yanghe, West Phoenix, and none other than the Hengshui Laobaigan. That they are developing rapidly because from 2004 to 2007, four years has shown a 100 percent increase in sales of more than amazing performance! Yanghe from 2004 to 10 Yi in 2007 exceeded 20 million, while the West Phoenix and Hengshui Laobaigan all got their start in 2004 to more than three years and have 100000000-2007 exceeded 1 billion. Hengshui Laobaigan was selected to the case as the current topic, because not only it Hexi-feng and other foreign wines have a long-established China, China’s well-known trademarks, Chun Liang quality brands such as solid-state fermentation genes, not because it and other strong names Like wine also has the dare to think Gangan, integrity management and with a strong distributor Qiangqiang linked to the marketing, etc. From EMKT. excellent quality, but because it is in conventional high-quality marketing platform and focused strategy based on the concept of a more accurate alternative pulling Tsui and place, that is, Hengshui Laobaigan the past few years has been unswervingly implement the very 13 strong brand strategy. First, the strong positioning of plate 1, the market expansion of strategic positioning plate: Plate size is targeted by the enterprises themselves. 2004 to present, in the annual liquor production enterprises in China 100, 70% of enterprises are based on where the market is king and to achieve a breakthrough in a 100 million sales of the enterprise, the market can only be positioned as a survival-oriented ‘Jinggangshan’ . From 2001 to 2003, Hengshui Hengshui Laobaigan basically completed its occupation of the city of strength. Hengshui Laobaigan in 2002 listed in it too, and other powerful local brands have also become the premise of local snakes, b