Her that he Water- front fog!.docVIP

 PAGE \* MERGEFORMAT 18 Her that he Water: front fog! ‘History can not be assumed, no one can predict the future? ‘Study of philosophy born of the Zhou Yan a word for word to spit out this sentence. New Year’s Day 2005, before an afternoon’s chill and the New Year Suimu pray for joy, anyway. Sanyuan Bridge in Beijing, she added, he drinks the company’s conference room, the reporter in front of the woman riding a CEO look straight into the twilight seemed to want to penetrate the fog of the window. Because of this penetration, so that a year ago, had never set foot in adult beverage market, Zhou Yan Su-hand-Yi Shen, to almost ‘god of a’ functional beverage market, this cross-section for the ‘men’. But the pursuit of creativity by the market at the same time, from this it seems to have been held hostage by the market. Made of ‘people’ 2003 November 11, civil jokingly ‘Singles Day’ in that day, ‘she added he was’ the project in. After a more than four months of time to prepare, she added his core planning team began product concept, product packaging, graphic design, advertising, public information, marketing methods, in a gradual manner. Most all of them exciting is that they produce weapons of a ‘people’?? Her and him. In China, there has never been a beverage products that do gender distinction. Careful observation, we can accept children’s drinks, adult beverages, we are also able to accept old drink, drink the age of vertical segments that we can accept, and cross-cutting gender distinctions Why not? Males and females of different physiological structure and psychological needs are different, then why can not separate the beverage to drink? So ‘He +’ and ‘her?’ Came on the market, targeted at 15? 35-year-old young people. She drinks with added women’s demand for water-soluble dietary fiber and aloe vera, minus the woman in order to trace the years, less weight, so she drinks called ‘her?’; He drinks with male demand for myo-inositol and taurine adde