Home plate- Da Jiangshan would also like to be sitting in Jiangshan.docVIP

 PAGE \* MERGEFORMAT 8 Home plate: Da Jiangshan would also like to be sitting in Jiangshan In November 2008, China launched the brand ‘cheap storm’ raid flat-panel market, while foreign brands almost ‘lying down’. China flat-panel camp from May 2006 to be the first time in 12 markets and foreign brands ‘equal shares’, the overall sales market share of 65% once, and swept a single brand sales before the 4. 51 period was only occupied the country with the United States, Suning, and other mainstream channels, compared with 15% share, this seems to sweep away the unlucky home plate, re-retrieve the CRT era. ‘Da Jiangshan easy to sit Jiangshan difficult’. China’s large flat-panel camp recovered lost ground in one fell swoop, the situation looks a good, but it really would be ‘territorial’ to consolidate down, or even reproduce the CRT era of ‘one-sided’ kind of brilliant, I am afraid to face many challenges. Why? Cheap raid ‘gold content’ is not high If you look at this small study low-cost storm, so-called ‘excellent results’, in fact, there is little worthy of a place to show off. Lively on the surface of domestic color TV industry is still extremely difficult to cover up an embarrassing situation - the core technology and the lack of upstream resources. The reason why the local flat-panel substantially lower prices, mainly due to the following major factors: firstly, by the global economic crisis, local brands for export blocked the expansion of domestic market consumption will become paramount, ‘enough to go round’ combined with a lack of core technology and the upper panel, module Self advantages, to promote domestic color TV enterprises to reposition itself in a price war the old magic to consume inventory, repatriating their capital, improve market share; Second, the upstream screen manufacturer overcapacity, leading to oversupply, flat-screen quick price cuts, while the LCD screen accounts for LCD 60% of the cost of TV, so a substantial price reduction