Hong fluttering from the dogmatism of the dangers of passive defense alert.docVIP

 PAGE \* MERGEFORMAT 6 Hong fluttering from the dogmatism of the dangers of passive defense alert Hong fluttering tea in 2008 using the positioning of a consulting firm proposals for defensive warfare. On several occasions after that: Hong fluttering in time for competition in the customers mind for business success defensive blocking, far throw off opponents, tea cup firmly occupy the leading position of the brand, however, the fact is: excellent music U.S. tea sales each year approaching fluttering, fluttering over last year-round, this year at this time, excellent music sales in the U.S. cup of tea and incense fluttering comparable, with the cartridge, far more than the total sales of nearly fluttering 7 billion. It would appear, fluttering if sales continue to take the defense, clinging to the so-called “cognitive than the fact that” the doctrine too is delude ourselves. This emboldened the root cause of the weak light of awareness, it is easy to be strong competitors collapse. Certain mental principle, oppose “only mind theory” Fluttering background of using this strategy, because in recent years, the popular mind the word, by many regarded as a saint of enterprises and entrepreneurs, sought after for me. The core of the idea is to market the product has passed the era, era channel, full access to the mental age, competition is only focused on the mind of latitude, this view, we call it “the only theory of mind.” mainly to a position, to a marketing rhetoric to do advertising on the line, regardless of the orientation does not fall come to the ground, and regardless of the tactical operations of this enterprise can not achieve the capacity of China’s food and beverage industry is relatively developed European countries have the following characteristics: First, too few indigenous large enterprises, mostly SMEs, and second, more advanced technology content countries generally lag behind, the product will be weak and third, competition confusion, a ge