Hong Kong OEM business how to build brand.docVIP

 PAGE \* MERGEFORMAT 6 Hong Kong OEM business how to build brand OEM business brand of the five key points In the case of the depressed economic situation, the strong brand has a high credit capacity, anti-risk ability, but also to differentiate with other brands segment. For most of the foundry at the plight of enterprises, and create brand is an effective way out of the woods. Foundry business to create a successful brand, must do five points: First, the maximum leader’s full support. Many OEM enterprises are private, if not the highest leader’s support, no matter how good the brand idea will not be realized. Secondly, Are you ready? Brand building is a long process, very difficult to be done overnight, we can not ahead of investments, can not be over-investment, it must plan ahead, do what, but do not be indifferent to the right. Prepared early in order to make brand-building does not become empty talk. Many enterprises think that brand building unable to start with, thinking that advertising on the line, but in fact the brand is present throughout the operation and management system, and even among the production systems. Third, we must engage in all-round brand. The brand is not only something the corporate market sector, but also the entire enterprise event. Therefore, the highest business leaders must not only attach great importance to the organizational structure but also to offer protection, if necessary, or even to make adjustments. Through the power of organization to the brand concept and spirit of the deep into every corner of business, it is very necessary. Fourth, the evolution in thinking. Many foundry enterprise production management is first class, and they get a profit through the lean production, but the brand is very slow to build on that brand is to design, advertising, and had nothing to do. If the mentality still remain in the OEM era, which will be difficult for others to work out of the situation. Fifth, resource planning. Ente