Hong Kong Disneylands success.docVIP

 PAGE \* MERGEFORMAT 16 Hong Kong Disneyland’s success 1, brand guide, bloom Walt Disney Company was established more than 100 years, the Disney brand is rich in content and culture of Disneyland is even based on the experience of joy and dreams, attracted countless people reluctant afternoon a memorable one, Disney theme park is the world’s most successful theme parks. Hong Kong Disneyland has always adhere to its own brand identity, using full penetration of the brand appeal, relaxation between, filling the world’s top brands. 1, overstating status, and Hong Kong’s economy with the breathing. Since the Hong Kong Disneyland Since the launch, they closely link with Hong Kong’s economy together, ‘Hong Kong Disneyland Phase I is expected to bring to Hong Kong 148 billion dollar economic benefits’,’ create 18000 direct and indirect employment opportunities’, a variety of Hong Kong Disneyland opened in Hong Kong’s economic impact will be an analysis of articles and stories on the news. Po 1, Hong Kong Disneyland will occupy the commanding height of the brand and influence, which makes Hong Kong Disneyland has more opportunities for exposure and attention; 2, high-level step by step, pass through the grant Road. Was held in Beijing, ‘the 100th anniversary of Walt Disney fantasy on ice tour’ Not long ago, Walt Disney International president Andy - Bird interviewed by mass media to explain the creation of Disney’s ‘joy’ spirit and business philosophy. In fact, the Hong Kong Disneyland, the high-frequency step by step, to teach the construction and operation of Hong Kong Disneyland concept is nothing new, such as the Chief Executive Officer of Robinson and is responsible for multi-park landscape design Constance (Paul Comstock) are all frequent visitors to the media . Hong Kong Disneyland through high-level, the theories on the promotion of cultural theme park concept and brand has played a significant role in promoting. 3, people-centered, humanistic care deliv