Hospital Marketing - not just the patient-centered.docVIP

 PAGE \* MERGEFORMAT 8 Hospital Marketing - not just the patient-centered As China’s economic development and improvement of some public utilities sector is gradually emerging from the inherent-based awareness, the realization of the concept of service-centric changes in the hospitals would like to provide services for more patients, the hospital has become marketers. In a market economy conditions, the medical market players must study the market, leaving this point, the hospital management and development will lose its direction. The hospital by the health care market analysis, to find their own survival and development direction, to develop effective strategic plans. Thus, in a market economy environment, marketing is an important function of the hospital, marketing and management is an important part of hospital management. The hospital in recent years become a very good exploration and interpretation of thinking this change, here we talk about the economy, focusing on the hospital to explore the process of development, marketing level, the emergence of some misunderstanding and the solution, due to a different hospital marketing in product marketing, including the nature, purpose, method and so very different, but the current situation, this breakthrough small consulting firm and think-tanks, so I will make some of the hospital marketing, with a view to attract valuable comments. Hospital and related think tanks and institutions in the marketing level, frequently asked questions: 1. That the hospital-based marketing is to advertising as to the effectiveness of targeting a combination of form; From the brand management perspective, the hospital’s brand to be more difficult than most to shape the creation of product brands, the hospital’s brand development may take generations to work hard, up to the brand micro-study: the patient recognized the brand emotional benefits, the understanding brought down an extension, that the efficacy of that, not just a si