Household electrical appliance enterprises collective affair behind the bitterness.docVIP

 PAGE \* MERGEFORMAT 4 Household electrical appliance enterprises collective affair behind the bitterness Since 2007 the collective interpretation of household electrical appliance enterprises “affair.” Recently, exposed once again the collective household electrical appliance enterprises to engage in “affair.” Haier, Hisense and other home appliances giant collective appearance of the Housing Fair in Qingdao, TCL push into real estate, early August signed an agreement with MassMutual, strengthen cooperation in the industrial real estate, and Gree early years of real estate has fame. These “appliance system,” the breeding of real estate companies, the reasons behind what is it? When people have to look into the question the appliance business of real estate events, real estate industry believe that the high profits, induces a household electrical appliance enterprises “proper job.” However, I do not think so, home prices rose, making the real estate development enterprises lucrative, indeed, the growing trend of low profits appliance manufacturers salivate. but their fundamental, household electrical appliance enterprises have Denver real estate market, home appliance industry is behind the deteriorating investment environment: “For example, raw materials costs continue to soar , home appliances manufacturing gross margin declined year by year, the investment and return is not proportional and so on due to interference, that prompted the household electrical appliance enterprises ‘poor who think of change’. “ The same financial strength, the same marketing capabilities, the same operating level, and even home appliances than three enterprises have weak capacity, but the results are different. The reality is that home appliance enterprises to seek opportunities for breakthrough “dominant reason.” Gree Electric Appliances, such as air conditioning dominant semi-annual report shows that in the first half operating income of 24.957 billion yuan, achieving a