How many supermarkets can sell wine-.docVIP

 PAGE \* MERGEFORMAT 4 How many supermarkets can sell wine? Supermarkets selling alcohol in the past may be a main channel, the peak, a single super New Year there will be more than a million sales is not a surprising thing. The passage of time, the supermarkets are now somewhat an awkward, more wine is sold less money talks about closing more. So now how to do super? First, the polarization Today’s supermarkets sell liquor, wine has been returned Secondly, the ceremony takes precedence. In other words, true to the business over to buy very few people drink, the overwhelming majority of the super-liquor gifts, so premium wines, wine gift box sales in supermarkets occupy the mainstream share, estimated to account for the super-wine sales more than 80% high-end wine sales in supermarkets that sells mainly super reputation at work, especially large supermarkets, gift is sent a reputation, grade, purchased from supermarkets to buy people drinks at ease, gifts for people comfortable, so high-end wine sales will remain as the main channel for business to operate over. Low light bottle of wine in supermarkets is usually also able to move goods housewives credit, stroll the supermarket right, think of home, the first drink on the way there to buy a home, the real drinkers are rarely to the supermarket to buy it class wine. First, the price is not affordable, and second, these drinkers have their own fixed place of purchase, delivery people also, did not look like supermarkets, their own home, dead tired to move. mid-range wine sales in supermarkets, the more dynamic and more slowly, unless the presence of promoters during the holidays, and occasionally also sell a few bottles, therefore the current supermarkets, more serious polarization of the product, now also in line with the wine consumer shopping trends and psychological development. Second, the brand Despite this, the brand to the super crowded there are still many, many brands knowing that lose money