How Regional Manager Product Planning.docVIP

 PAGE \* MERGEFORMAT 4 How Regional Manager Product Planning Product is the heart and soul of marketing, through product line should be straightened out and planning, in the market during the course of the operation of the effective combination of products can not only effectively increase the market sales and profitability of the enterprises, but also can enhance product competitiveness in the market, against competing goods, or products in turn enhance corporate brand image, so for enterprise product planning and marketing mix for many people work in the market will do a compulsory subject, then as a regional manager for the How do the regional market for product planning? One needs to do some work 1, to conduct market research to understand the market demand Each market because of consumer characteristics, habits, economic level, geographic characteristics, market characteristics such as differences in degree of consumer preferences for different products, not products produced by enterprises in this market must be known as the best-selling products Or main products, for example, some products in the A market may be best-selling products, but in the B market, there may be reason for sluggish sales, so for the company’s products as a regional manager for product planning, conducting, you need to be adjusted according to market the different , this needs to conduct a thorough investigation of the market responsible for understanding the market characteristics of regional markets to understand consumer preferences, understanding of the overall market sales of similar products, and market price reflected the true understanding of the market demand for products with characteristics, and thus the basis of these needs in conjunction with enterprise products that case, choose a business in this market should be selling products, as well as market research based on the conclusions of the products classified according to primary and secondary. 2, the product full