How to afford their own exit commodity- - Exchange of punches between the series of 14 stores.docVIP

 PAGE \* MERGEFORMAT 9 How to afford their own exit commodity? - Exchange of punches between the series of 14 stores Moderator: ZHAO Jian-ying Invited guests: Qingdao, Shandong Xu Kanazawa Kanazawa-fat drinks company Harbin, Ming-Jie Li Changxing Business Marketing people who Hsueh-Wen Chang UP Marketing Wise Moderator: doing business in every one super-makers are likely to encounter ‘exit’ this problem, its exit are many reasons, there are a passive exit, but also take the initiative to exit. How to look at exit of goods re-entering this issue? What are the pros and cons of this? UP: As the market economy becomes more prosperous, dazzling shopping malls in the commodity, product homogeneity is also becoming increasingly serious. A lot of goods into the market, due to low visibility, advertising results are poor, unable to attract customer’s attention, combined with operating properly, it could easily be submerged a large number of similar products face cleared crisis. After the field is clear that how to do? To re-develop new products? Too costly, time is too long! Let exit product to re-enter the market? Not sure, no idea! Many companies do this do nothing. Ming-Jie Li: Usually exit of goods, will have two errors in their approach: on one hand because of the face, I am sorry to raise admission requirements super providers, fear of being rejected, but in vain missed sales opportunities; the other hand, focus too much on a single branch sales, blind pursuit of approach, without considering its own market characteristics. In fact, it is necessary to remind that, for any commercial ultra-exit and entry, we should have a set of system planning, sales volume of commercial ultra-not necessarily for our own products, for some business from the global superpower, we exit to measure the pros and cons, As long as conducive to the development of the market, regardless of the size of the business to be re-entering the super. This is the exit of goods to be held